HELPING a bulk grape grower find its place as a brand innovator with regeneration at its heart.
SERVICES
BRAND STRATEGY
PRODUCT POSITIONING
BRAND IDENTITY
NAMING
COPYWRITING
BRAND GUIDELINES
PACKAGING DESIGN
CREATIVE DIRECTION
UI/UX DESIGN
Duxton Vineyards aspire to lead the way in sustainable and regenerative ‘wine making’ and ‘commerce’. Now with full SWA certification they were looking for the best way to showcase their credentials and ethos in market.
With Duxton it quickly became clear that we needed to create a brand of action – they aren’t just sustainable, they are actively working to regenerate their environment. We developed the proposition, ‘positive in nature’ – encouraging our consumer to learn about and become part of – our progressive journey… not perfect.
We created Rewild, taking positive action(s) in nature – a subtle call to arms, and more than simply stamping recyclable on the product. We aimed to capture the spirit of the Murray-Darling and evoke a sense of journey. This simple idea informed the entire brand approach — from materials and colour palette to art direction.
RESULTS
Most successful lanch in Dan Murphy’s and BWS in the last decade. Over 13 SKUs launched in first three years Approx. 100k litres in year two Australia. Expected to increase by 40% in year three to 140k litres in Australia. Benchmark YOY is 10%. Now expanding globally - UK, EU, US, Canada, South Korea, China and Hong Kong
“There’s a reason we’ve partnered with Molasses for the better part of a decade. Simply put they deliver great strategic brand solutions and are great to work with. Rewild is a great example - a pioneering regenerative brand, designed with true insight, as part of a progressive conversation that continues to drive our efforts forward.”
Wayne Ellis - Duxton Vineyards, General Manager
WORK CLUB, 201 KENT ST, SYDNEY NSW 2000