HOW TO BE FAMOUS for your future, not your past.
SERVICES
CREATIVE STRATEGY
BRAND POSITIONING
NEW PRODUCT DEVELOPMENT
INNOVATION
NAMING
PACKAGING
Pernod Ricard is a world leader in premium international champagne and spirits. With a diverse brand portfolio, they seek ideas that help them stand out on shelf, tap into consumer trends, and support new propositions. They look for inspiring innovation research that uncovers the latest, most relevant trends, providing insights and opportunities across the market — from creative strategy to concept development for innovative and sustainable packaging.
We were briefed to develop brand opportunities and design concepts for RTD, aimed at a younger mindset and modern consumption occasions. The chosen brand idea, “Play More,” sits firmly within the gaming sphere, where playfulness and social connection with mates are central to the design and messaging. The world draws inspiration from esports and gaming culture, layered with a hint of nostalgia and visual cues borrowed from energy drinks and other high-adrenaline, play-driven categories.
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