LAUNCHING a new product to market – through design and localised story-telling.

SERVICES
ART DIRECTION
CAMPAIGN DEVELOPMENT
COPYWRITING

Seagate was launching their new high-end DJI CoPilot in Australia and, mindful of global direction, needed to develop a local and relevant key visual and promotional message to help drive sale.

The DJI CoPilot was designed with a very specific (professional) user in mind – as such we needed to reflect this in the design direction we were looking to create. This product was built to last, and needs to in the environments it’s likely to end up. The benefits include its ruggedness, flexibility and performance in what could be the most remote spaces in Australia. We focused the design and imagery to be relevant both locally and to target, whilst incorporating the offer to help sweeten the deal.

We developed a simple yet impactful design and messaging – looking to keep everything to a minimum to maximise the aesthetic – and what is most important to this kind of professional i.e. National Geographic photographer. We kept the product front and centre to ensure clarity of message – specifically the what, where, why, who aspect – mindful there would not be further supporting materials.