CREATING a world fit for a uniquely regional wine.
SERVICES
PRODUCT POSITIONING
BRAND IDENTITY
COPYWRITING
PACKAGING DESIGN
CREATIVE DIRECTION
King’s Reach is a new premium Australian wine brand curating small-batch releases from treasured old-vine sites across Victoria’s most celebrated subregions. The brand exists to protect mature vineyards, keep vines in the ground, and champion the expertise of local growers. Resulting in wines defined by provenance, restraint, and distinctive old-vine nuance.
The packaging required a restrained, elegant label system that draws on old-world wine design cues while remaining contemporary. Rather than relying on loud colour or decorative excess, the identity elevates the range through considered typography, refined materiality, and a subtle yet confident visual hierarchy.
Unexpected Service — Unexpected Thinking — Unexpected Creativity —Unexpected Service — Unexpected Thinking — Unexpected Creativity —Unexpected Service — Unexpected Thinking — Unexpected Creativity —
WORK CLUB, 201 KENT ST, SYDNEY NSW 2000