EMOTIONALLY reconnect an icon with the modern Aussie consumer. Bring the Love.
SERVICES
BRAND STRATEGY
VISUAL IDENTITY
CAMPAIGN
TRADE
DIGITAL
There’s no doubt that Sara Lee is a household name – the challenge is getting it back in the basket.
The world, our consumer and the consumption occasion has evolved… Our consumer is busy – we want to help them find more reasons to indulge in a moment and ‘Bring the Love’.
We needed to create something iconic, a flexible full brand visual identity system that brings the love to every occasion, whether shared or for yourself. The result, a flexible platform that can build a dialogue across zones from awareness to purchase.
“The team brought insight, energy and heart to every stage of the creative journey. Strategic thinkers, brilliant creatives - they helped us bring the love in every sense."
Sarah Maxwell - Brand Manager, Sara Lee
Unexpected Service — Unexpected Thinking — Unexpected Creativity —Unexpected Service — Unexpected Thinking — Unexpected Creativity —Unexpected Service — Unexpected Thinking — Unexpected Creativity —
WORK CLUB, 201 KENT ST, SYDNEY NSW 2000