Project Details

Powerade Energy is a unique dual energy product that delivers fast energy and focus through glucose and caffeine with a sustained release and performance through carbohydrates. Developed to take advantage of changing trends and the ever growing energy segment, focusing on the on-the-go nature of the consumer and their ongoing daily needs.


The brand focus was on the ‘every day athlete’ segment and the unique product functionality. The ‘every day athlete’ being more young, active, students and blue collar than professional athlete. They consider life more of a game and they want to play it their way!


We created a brand and visual identity for this new product, from packaging up, that expresses the unique functionality whilst connecting emotionally with the target market. The output and strategy aggressively targeted the market leader – from wholesaler to customer / consumer
at shelf.


Advertising / POS / Shopper marketing