Listen
Bombay Sapphire aims to offer the perfect serve for all occasions – ‘wherever you are’. Building on the success (and learnings) of RTD 1.0 2019 the challenge was to create a new product, ‘Stir Creativity’ inspired, launch campaign for two new can formats.
Think
We knew that the RTD consumer needs are different to the main spirit and as such we created the ‘Colour outside the lines’ proposition, with the idea that occasion is implied, alongside taste cues. Our aim was to make the consumer central whilst helping inspire creative expression without telling.
Create
We looked at the learnings from 1.0 and key communication opportunities to connect with the target consumer in a relevant way. We developed a design platform with evolving messaging along the journey to ensure relevance and inspire purchase in a creative way.
Product Positioning / Art Direction / Campaign Development / Shopper Marketing / Copywriting / Design / Production + Execution
